Saturday 2 November 2013

Brand values 100-10-1






1) The brand of wwe consists of these lines of appeals, happy families, elite people, and successful careers. The brand wwe promotes themselves as a happy family and refer to everyone in attendance and watching as the wwe universe, making them belong to the wwe family. Also, the wwe superstars are elite people that endorse other brands, also celebrities are able to promote their products/movies on their show. Furthermore, the superstars have successful careers acquiring title belts, winning matches, but are also known for doing  large amounts of charity work, like working with make-a-wish foundation and their own B.A Star foundation.
2)WWE is entertainment, acts, and segments for the wwe universe.
3)Entertainment
1) The BMW brand belongs to rich, luxurious life style, dreams and fantasy, successful careers and self-importance and pride. BMW is a world renowned company, originating from Germany. People with rich luxurious lifestyles tend to buy BMW cars and see it as a must if you are well off. BMW enters dreams and fantasy as working class aspires to purchase a luxury car. Also, the successful careers aspects as people who are associated with BMW have a good income with them. Finally, self-importance and pride, as BMW manufacture BMW's from Germany and only use German engineers, taking pride in their workers.

2)BMW manufacture and provide top class,luxury sports vehicles worldwide. 
3)Luxury



1) Samsung is a multi-national company that provides the service of communication between two devices, and also they provide mobile devices like the Samsung galaxy S1 to S4. Samsung belongs to the category of happy families. This makes everyone want a Samsung phone as it connects people from long distances, making everyone feel like they are wanted.
2) Samsung provides high quality communication to people around the world.
3)Communication

1) Kellogg’s is a worldwide brand that is known for its cereals, like cornflakes. They manufacture and produce cereals to the whole world. Kellogg’s belongs to the happy families, childhood, and nature and the natural world. They belong to happy families as the present a symbol of the key to happiness. The next area it belongs to is childhood, since Kelloggs is quite an old brand it can make adults reminisce about their childhood and feel nostalgic. Also, Kelloggs belong to is nature and the natural world, as they use natural ingredients like corn, which is grown from the ground.
2)Kelloggs is mainly about nutritional cereals for the entire family. 
3)Nutrition 

1)TNA is a wrestling entertainment brand, which portrays superstars in different gimmicks to acquire championships. The TNA brand belongs to happy families, successful romance and love, successful careers and comedy and humour.  The happy family aspect comes from the fact that the TNA stars refer to their audience as the impact zone making them belong. Successful romance and love, along with comedy and humour refers to the segments that are put on to push storylines and general poke fun at each other.  Successful careers of the stars, who continuously win matches and belts, and not only winning but defending them.  
TNA is about entertaining the impact zone, through high-quality performances.
Preformers.


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