Ill Manors: Codes and Conventions

1)     Typical codes and conventions of film trailers:

Ø  Name of film- near the end

Ø  Actors names

Ø  Release dates

Ø  Points of access (cinema, DVD etc.)

Ø  The most dramatic/action pact sections

Ø  Age certificate

Ø  Directors name

Ø  Links to e-media

Ø  Reviews of publications (magazines/newspapers)

Ø  Voice overs

Ø  Publication houses logo

2)     Methods of trailer distribution:

Ø  Television

Ø  Radio broadcast

Ø  YouTube

Ø  Cinema

3)     Ill Manors integration of trailer conventions

Ill Manors trailer use these conventions as the present the name of the film I large font on its own, so that is stands blatantly clear what the film was called. The trailer also uses the release date, which was June 6, also with the release date they use links to e-media (e.g. Facebook, twitter and their website) at the end of the trailer prior to the credit block. There are several reviews of ill manors conducted by magazines like Men’s health, FHM and Time Out. Furthermore the trailer of Ill Manors uses the song of Plan B as a voice over; this is due to the fact that it shows certain bits of the trailer that is parallel to the scenes. At the start of the trailer they showed the publication houses that financed the film.

4)     The target audience of Ill Manors is teenagers that live in urban areas and also men and women aged 20-35. Ill Manors has a unique selling point; this is the true grit and realism of the lives of youths in urban areas. The trailer gives brief clues about the narrative, for example the use of drugs at the start of trailer shows that the main theme may revolve around drug pedalling and also the misuse of drugs. There several characters introduced and they are not immediately visible, this could be due to the fact that it could represent the fact that they are trying to identify themselves with the audience. The release date is clear and there is music of Plan B used as a voice-over.

5)      The genre of Ill Manors is a crime fiction/drama. There are several characters that are presented continuously throughout the trailer. The characters are shown in costumes that are stereotypical related to street thugs and gangs, for example hoodies and jeans, with caps. This shows the director has taken in to account the real image of teens and there dress sense. The settings in the trailer are mainly in the night and in streets. This represents a dark atmosphere and also hints to topics like drug deals and prostitution. These things are all illegal and link to the genre of crime. An example of this is the actor holding a gun and also the repeated use of drugs. There is use of low-key lighting presents the dark narrative of the film. The colours that are use black, grey and dark blue, these colours connote an ambiguous future within the film. The dialogue of a character at the start of the trailer helps introduce the main storyline of drugs and illegal activities related to drugs. Furthermore there is music used throughout the trailer to help narrate the story and is also non-diegetic and parallel to the trailer. For example, the music lyrics states ‘take you back and forth through time’ is parallel to the trailer as it shows a car moving backwards in time. The trailer uses close ups to present emotion of the characters. Also there is a section of the trailer that has fast cuts of the best scenes throughout to present the physical violence of the film.