How does the video challenge/reinforce
dominant ideologies in Britain?
The
music video reinforces dominant ideologies in Britain; this is because the
video actually presents the stereotypes of young teenagers in urban estates,
which the media has created. It promotes and glamourizes violent and
anti-social behaviour, examples of this are the rioting in London and dressing
in hoodies with a covered face whilst hanging in groups in isolated areas like
a car park. Furthermore, it puts the youth in to a negative light as the video
shows they beat up people and rob expensive commodities, like a television. On
the other hand, the music video is able to challenge some of the dominant
ideologies in Britain. This is done by portraying authority in a negative light
and showing them as the aggressors, this evident from the section of the music
video where the police officer punched a rioter in the face whilst other
officers were no being as aggressive. Also, the music video manages to provide
evidence for the continuation of the riots as it shows the community centres
being closed down, this links to why urban teenagers manage to end up as criminals.
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