Colour- From the black and white colour I can connote that 50 cent has had a troubled past. The mood created is dark and serious, but at the same time appealing and looks cool to teenagers. Also the black and white could represent the fact the his past was dark and strenuous, but the white represents his present and future being bright.
Framing- The colours frame the picture in a way that it makes us as a viewer feel we can overcome anything just as 50 cent did.
Composition- The picture of 50 cent is side by side with his finger prints from this I can connote that his past is behind him and that he has over come his hurdles and obstacles, as well as him having a criminal record.
Size- The Quote from 50 cent is in a small font but stands out due to the white and the quote ' I am what i am' adds a medieval touch due to the font it makes us feel in touch with the past.
Type of shot- the sot type is a close up on 50 cents face and to present his mood and expressions, to have a deeper impact on the audience.
Subject matter- no product is actually being advertised but the Reebok brand itself is being advertised, and since 50 cent is a iconic and stand out celebrity, he is most likely going to be imitated.
Setting- 50 cent looks like he is in a darkened room.
Lighting- The advert uses Low key lighting this gives a dark gloomy atmosphere it suggests that although the path is hard to success its worth it.
Pose- 50 cent is looking directly at us giving us direct eye contact, as if they are targeting individuals.
The dominant reading is for people to buy Reebok products based on 50 cents face value and since he is very influential teenagers are more likely to buy products.
The negotiated reading could be that people buy Reebok based on 50 cents criminal record.
The Oppositional reading could be that Reebok is a criminals choice of clothing.
Composition- The picture of 50 cent is side by side with his finger prints from this I can connote that his past is behind him and that he has over come his hurdles and obstacles, as well as him having a criminal record.
Size- The Quote from 50 cent is in a small font but stands out due to the white and the quote ' I am what i am' adds a medieval touch due to the font it makes us feel in touch with the past.
Type of shot- the sot type is a close up on 50 cents face and to present his mood and expressions, to have a deeper impact on the audience.
Subject matter- no product is actually being advertised but the Reebok brand itself is being advertised, and since 50 cent is a iconic and stand out celebrity, he is most likely going to be imitated.
Setting- 50 cent looks like he is in a darkened room.
Lighting- The advert uses Low key lighting this gives a dark gloomy atmosphere it suggests that although the path is hard to success its worth it.
Pose- 50 cent is looking directly at us giving us direct eye contact, as if they are targeting individuals.
The dominant reading is for people to buy Reebok products based on 50 cents face value and since he is very influential teenagers are more likely to buy products.
The negotiated reading could be that people buy Reebok based on 50 cents criminal record.
The Oppositional reading could be that Reebok is a criminals choice of clothing.
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