Iconography-is an important aspect of genre. We expect to see certain objects on screen when we see a particular genre.
Binary oppositions- a pair of direct opposites such as good and evil, white and black.
Femme Fatal- an attractive and seductive woman, esp. one who will ultimately bring disaster to a man who becomes involved with her.
Hybrid- a combination of cultural forms (styles of music, genres of film etc.) resulting in a new form, or one that is popular with the audiences of both the original forms.
Spoof- a media product that mimics a more serious product and ridicules it with humor.
Parody- the humorous imitation of another object or text or style.
Anchorage- the ability of a piece of accompanying text or sound to focus the message of an image so that it is interpreted in the way that was intended.
Mise en scene- the overall ‘look’ of a filmed scene, including such things as lighting,costume design, period detail etc, and the positioning of actors, scenery and props.
Genre- the category or type into which a film or text falls.
Enigma code- one of five codes used in the analysis and deconstruction of texts, describing secrets and how they are alluded to and disclosed in a narrative.
Monochrome- a black-and-white photograph or transparency.
Typography- the appearance of printed characters on the page
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