A Field In England: Question

1)     How was A Field in England’s release different to typical film releases?

A Field in England’s release was different to typical film releases as they had released the film on all platforms on the same day and time. So the distributor had released the film in art house cinemas, and also on film 4, DVD and VoD. This was different as art house films are mainly shown in theatres and they are limited across the UK.   

2)     What are the advantages to releasing the film across all platforms on the same day?

An advantage of this would be that the film would be able to find its target audience and also be able to stay up in the art house cinemas for longer. Also, if they release it on all platforms at once they save money as they can market one big solid campaign, rather than individual ones. This also makes it easier to access for the audience that find it hard to reach the art house cinemas and travel long distances. This easy accessibility would lead for the film to be watched more than once.

3)     What are the disadvantages to this approach?

The main disadvantage that I see is that there would be a decrease in the sales of DVD’s as the audience would be able to record the film on Film 4 and watch it as many times as they want.

4)     What target audience would “A Field in England” is aimed at? Demographics/psychographics.

The target audience for this film would be explorers as this is an art house film, which is a type of films that is known for having a meaning/that make you think, so this would have a niche audience are known to try new things that the mainstreamers wouldn’t. The demographics for this group would be A/B this would be higher/middle classes who are able to understand and comprehend the messages of films rather than just for enjoyment.

  

5)     Do you think all films in the future will be released across all platforms simultaneously in the future?

NO, I significantly doubt that all films will be released in the same manner as A Field in England because big budget Hollywood films are made with the intention to make profit rather than have an actual meaning to it, so by releasing their film across all platforms, at the same time would significantly decrease the profits and sales of the film and cost millions. However, I do believe this method of release maybe used more in relation to art house film industry, as this will widen the audience and increase their awareness.