Ill Manors: Facebook Page

Ill Manors Facebook Page

1)    How many ‘likes’ has the Ill Manors page had?

The Ill Manors page has had 30,127 like.

2)     What is the top of the page promoting?

The top of the page promotes the DVD, Blu-ray, download and On-Demand copies of Ill Manors.

3)   Choose 5 posts on the page’s wall and screenshot them and explain how they appeal to the Ill Manor’s target audience?

The first post I have chosen is the music video of Ill Manors. This post appeals to the target audience as it links into Plan B’s fan base, as they like his music and are most likely to follow Plans B’s movements. The second post that appeals to the Ill Manor’s target audience as it is the promotion of the trailer, thus increases the curiosity of watching both the trailer and actual film when it comes. The third Facebook post would appeal to the Ill Manors target audience as it presents its success at the box office, as well as being nominated for an award. The fourth post that appeals to the target audience of Ill Manors are glimpses of certain parts of the film, where a lot of enigma codes are present; this is appealing as it generates questions and creates intrigue in the audiences mind. The fifth post appeals to the target audience as it is an interview about one of the characters and gives his real side, this appeals to the Ill Manors target audience as it generates interest in to the Ed’s character.

4)     Find 3 examples of synergy with other platforms and explain how each one promotes the film?

The first evidence of synergy between the E-media and the Broadcast platform is the revelation to the new Ill Manors poster. This promoted the film as it shows another posters with the same information but in another format. The next post that shows synergy is the release of the ‘Playing with fire’ music video. This video promotes the film as it shows one of the narrative songs used in a different light as well as glimpses of the film. The third evidence of synergy is the timeline photo. This promotes the film as it promotes the broadcast platform by informing the reader about the release of the DVD and other formats of the film.

5)     Find 3 examples on the Facebook wall of opportunities for user generated content/audience interactions.

6)     Find 3 examples on the Facebook page cross-promoting the soundtrack/DVD?

7)     Find the Twitter Graffiti campaign link in the Facebook wall and screenshot it.

8)     How did the institution use the Facebook page to promote the film’s release in May/June 2012?

The institution used Facebook to promote the film’s release in May/June by posting status revolving around the film, as well as stills of them films and Photos, of live events of actual promoting by Plan B and/or the cast. They used it to show insiders and present links to other formats. They also used Facebook as a countdown to the film’s release.