Ill Manors: YouTube Channel

Ill Manors: YouTube Channel – Plan B UK

1)     How was the Plan B UK YouTube channel used to promote the Ill Manors film?

The YouTube channel is used to promote Ill Manors as it shows the official trailer of the movie and also any exclusives to do with the film, also there is clear use of the music being associated with the channel for promotion.

2)     Find examples of synergy/cross-promotion between the Plan B UK YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

The YouTube Channel uses cross promotes the music videos for the film. For example, the music video of the ill manors song ‘playing with fire’.  They promote the film as it shows another angle to the Ill Manors film. As the songs narrate the story, and rather than giving away the narrative they cover it whilst showing glimpses. This channel appeals to the Ill Manors target audience as it shows videos related to the film.

3)     What links to other social networking sites can you find on the Plan B UK channel homepage?

The links to social networks are Facebook, Twitter, Google + and sound cloud.