Ill Manors: YouTube Channel –
Plan B UK
1)
How was the Plan B UK
YouTube channel used to promote the Ill Manors film?
The YouTube channel is
used to promote Ill Manors as it shows the official trailer of the movie and
also any exclusives to do with the film, also there is clear use of the music
being associated with the channel for promotion.
2)
Find examples of
synergy/cross-promotion between the Plan B UK YouTube channel and other media
texts you have studied as part of the case study. Explain how they both promote
the film and appeal to the Ill Manors target audience.
The YouTube Channel
uses cross promotes the music videos for the film. For example, the music video
of the ill manors song ‘playing with fire’. They promote the film as it shows another
angle to the Ill Manors film. As the songs narrate the story, and rather than
giving away the narrative they cover it whilst showing glimpses. This channel
appeals to the Ill Manors target audience as it shows videos related to the
film.
3)
What links to other
social networking sites can you find on the Plan B UK channel homepage?
The links to social networks
are Facebook, Twitter, Google + and sound cloud.
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