Ill Manors: Twitter Feed

Ill Manors Twitter Feed

1)     How does the Ill Manors Twitter Feed use the Ill Manors Brand to promote the film?

The consistency of the brand is shown through to their Twitter account as they have used the same warped buildings and Riz Ahmed as in the background. This promotes the film as it presents the setting of the film and creates more enigma codes with the gun and recurring building styles.

2)     What Hashtags are used on the Ill Manors Twitter Feed?

#ILLMANORS

3)     Find 3 celebrities the Ill Manors Twitter feed Re-tweet to promote the film and explain how they appeal to the Ill Manors target audience.

4)     How has the Ill Manors Twitter feed used pictures to help promote the film?

The Ill Manors Twitter feed uses pictures to present images of the stills from the film, pictures from the audience with actors of Ill Manor, as well as pictures of them with Plan B. These show that the actors are friendly and help show the contrasts to the film.

5)     Find examples of the Ill Manors Tag London Campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

The tag London campaign helps to target the right audience by giving the choice of what to be spray painted on to a wall. The audience that has issues or problems with the government and that relate to the Ill Manors story. The tweet helps the audience generate the content by asking questions.

6)     How the Ill Manors were were twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (2012)? Chose three tweets for each and explain and explain how they effectively promote the film?

The first tweet shows the countdown to the release of the film by using quotes from the music video. This is effective as they use parts from the film to promote the film. The second tweet shows the quote from Ill Manors which presents a biased opinion to promote the film. The third shows a warning type message to prevent under 18’s watching but in reality it influences them to watch it. For the DVD, the first tweet shows the curiosity of fans that wanted limited edition DVD’s and the reply to it shows when the actual release is. The second tweet promotes the DVD as it shows when and how you can order the DVD, so that it pre-ordered. This is effective as it makes the audience want the DVD’s guaranteed to receive a copy.