BBC 3 is a television
channel which is a part of the BBC broadcasting. The channel’s target audience
is based around 16-34 year olds. Their purpose is to provide innovative content
to younger audiences that focus on new talent and new technology. The channel
airs from 19:00-05:00 every night. The programming of the channel is 90% an
output of the UK. This makes it stand out as it is mainly British based. The genre
of programming is wide ranged. They show drama, current affairs, comedy and
animation. The current controller of the station is Zai Bennett. BBC 3 faces
heavy competition from ITV2 and E4. On
average, nine million people watch BBC Three every week and it has a 2.6% share of the
15–34-year-old audience and 1.4% of the whole population, according to the
Broadcasters’ Audience Research Board (BARB).
History
BBC Choice was
rebranded to BBC 3 in February 2003. It was launched by Stuart Murphy, who had
run BBC Choice. Stuart Murphy was the youngest channel controller in the
country at the age of 33. Murphy left in 2005 to work in commercial TV. On May
2011, BBC 3 was added to the Sky EPG in the Republic of Ireland on channel 229,
and later moved to channel 210, on 3rd July 2012. For the duration
of the 2012 summer Olympics, BBC 3 increased its broadcasting hours to 24 hours
for the extra coverage of the Olympics. In July 2013, the BBC announced HD
broadcast of BBC 3, which will be launched by early 2014.
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