Target Audience - Trill

Target Audience

Our target audience is similar to the target audience of both BBC 3 and E4, which is 16-35 year olds. We have chosen E4 as the channel which we will present our programme on Pre-watershed at 20:00-21:00. The channels present programmes like Youngers, some girls, these programmes appeal to the younger generation and the desired demographics. The psychographic group that our programme falls into is explorers. Explorers seek discover  This is because our programme is a teen drama, which presents current issues in teenager’s lives that they face every day, like drugs and money. This is going to help teenagers that identify with our programme and the characters within it. The colloquial language of the title ‘Trill’ connotes interest in the minds of the audience, as it is old slang and a combination of the words of real and true.