Sunday 8 December 2013
Target Audience for Existing Products
The big bang theory has a demographic of adult’s
18-49 year olds [1]; however the show appeals to teenagers aged 16 too. The show
appeals to this demographic as the characters are memorable and each has a
unique identity. The shows genre is comedy. Also, some of the problems that are
on the show can be identified with the teenagers.
Youngers audience is aimed at the ‘urban youth’ [2], and an average age of 16 [3]. The show appeals to the teenagers as it is a teenage drama that is portrays problems relating to teenagers in it.
The demographic for some girls is teenager’s
most likely girls, as are able to relate to the teenage protagonists in the
show, and are able to identify similar problems they have in real life, and
make it more realistic.
The audience for how I met mother is most likely to be similar to the big bang theory audience as they are both on the same channel of E4. These appeal to the demographic of 18-49 year olds. The show is a comedy based in the past about how a man met his wife and narrates it to his children. The main reason I believe the show is watched is due to the comedic value.
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